A supercute global teen singer had to be discovered in this way, as if through some hyper-accelerated evolutionary process. He's the world's first crowdsourced superstar. Justin was discovered singing on YouTube as a 13-year-old and cultivated his fanbase on Twitter.

Did the ker-ching attract him back? Is there bitterness? Doesn't seem to be. The errant dad puts in a supportive backstage cameo, though. His dad left his mum when he was 10 months old, and she brought him up with her doting parents' help. There were no reversals or problems or tragedies in the tiny interval between obscurity and mega-fame: none visible, anyway. The tagline on the poster says: 'Find out what's possible if you never give up.' But for Bieber this was the shortest struggle imaginable. It simply happened too quickly he was a nobody the day before yesterday. There is no story or journey to Bieber's triumph. He achieved a level of fame that long ago left the OMG category and is now in the upper reaches of OMFG. With his extraordinary hair, his perky chops, his eerie self-possession and his billions of screaming fans, Bieber is … well, awesome is the only word. Never Say Never cements that mythology, and then some.H e's the moppet from another planet: I defy anyone to watch this docu-lite promotional tour video about Justin Bieber's live show (back when he was 16) and not be sort of impressed, if only at an anthropological level. knows who Justin Bieber is: the YouTube-to-riches singer/star who's taken the world by storm with his overswept hair, sincere voice, wicked dance steps, and astonishing facility with various musical instruments (piano, guitar, drums, the djembe). Pretty much anyone who deals with tweens and teens - teachers, parents, pediatricians, etc.

But, all of that said, Bieber's many fans, young and old(er), are sure to enjoy this look into his life. And one other quibble: The 3-D bits feel unnecessary and gimmicky, a decision that seems to have been driven more by commerce than artistry. A boy with so many talents should be allowed to recount his own journey, and that would have given the film much more depth. What's less satisfying is that we don't really hear much from Bieber himself. Musical numbers are choreographed and shot well and even allowed to play to completion, without too many frustrating cuts. The film's narrative is emotionally rewarding for viewers, especially those who want to savor one song after another. The home videos are especially crowd pleasing and include family moments that die-hard fans will appreciate. Surprisingly affecting in places, the movie reveals a young man who's willing to work hard and also stays grateful for the successes he's achieved in his young life.

Justin bieber never say never